SweetWater Ice Company's vision to bring the authentic, organic Italian Ices that are beloved in metropolitan New York beyond the Big Apple required an identity with a vintage aesthetic. The brand's nostalgic themes are intrinsic in the business design; Ice Pedalers adorned with checked bow ties offer their wares from retro tricycles.
![](https://cdn.myportfolio.com/11c49e4a161a8f12ef52297c61b467f1/7f2567ea5dc9027eef8d3fb9_rw_1920.jpg?h=7621cf4f2cc21988cc9f4187413194f3)
![](https://cdn.myportfolio.com/11c49e4a161a8f12ef52297c61b467f1/c5af86ea1cc4993841d7053c_rw_1920.jpg?h=49070dc986fbd4a7c9d489eba154bb8d)
![](https://cdn.myportfolio.com/11c49e4a161a8f12ef52297c61b467f1/cbfc9fdcc46f57bcb81afc26_rw_1920.jpg?h=13cd8e8a40a676bf2da75afb6c818848)
![](https://cdn.myportfolio.com/11c49e4a161a8f12ef52297c61b467f1/9b95a907fc849230efcc7c93_rw_1920.jpg?h=95540ef0405a0450611262d337d7d975)
![](https://cdn.myportfolio.com/11c49e4a161a8f12ef52297c61b467f1/dfd20f1073e565800203d53a_rw_1920.jpg?h=506b81f02f8c78c9df204cb1981b92ad)
![](https://cdn.myportfolio.com/11c49e4a161a8f12ef52297c61b467f1/3a79683a36974db7d6aa70f2_rw_1920.jpg?h=0878c12b13a13e3ab95d4e91e802fbac)
![](https://cdn.myportfolio.com/11c49e4a161a8f12ef52297c61b467f1/79dcb62dab3942790759e3bd_rw_1920.jpg?h=8f7be8de957a195f260149d71466e9a5)